Iphone Toyota



iphone+toyota

Toyota promotes its brand through clever calendar app for iPhone

September 2011

The Toyota brand is known across the globe for innovation, flair and always striving for better.

To promote this further and bring a little bit of the Toyota culture into the public’s every day lives, the company has launched a range of handy apps for the iPhone.

They have recently released a Toyota portal app, Gazoo and Back Seat Driver to increase brand awareness, provide information and create a fun, positive relationship with consumers.

Now they have released the Toyota Calendar app. Simple, effortless and with unique features it’s something you’ll want to use every day.

This calendar is every bit as slick and is so simple you can start using it straight away. The calendar is a standalone app but it can synchronise instantly with the Google calendar (if you have a network connection and a Google account) so that it instantly assimilates and displays all your upcoming events.

Use it to keep track of meetings and social plans as well as create daily ‘to do’ lists to keep your life organised and stress-free.

A unique feature to this calendar is the brilliant ‘slider’ which allows you to glide swiftly from a one-day to a seven-day screen view and everything in between.

The design is clean, straightforward and functional and looks equally good at home, in the office or out with friends.

The calendar features customisable settings and the ability to set alerts and reminders, as well as the ability to set the calendar start days and even choose which country’s holiday dates are shown – so wherever you are you will have the correct information at the touch of a button.

Toyota’s apps can all be found at the itunes app store. To download the calendar, find it at http://itunes.apple.com/us/app/toyota-better-is-never-enough/id447546563?mt=8

GTA Car Kits – Toyota Tacoma 2005-2012 iPod, iPhone, iPad, mp3 and AUX adapter installation


La stratégie de l'offre


La stratégie de l’offre


$17.99


Comment expliquer le succès planétaire de l’iPhone? Pourquoi la Wii de Nintendo a-t-elle dépassé la PS3 de Sony? Qu’est-ce qui explique l’écart de performance entre Gap et Zara, Ikéa et Conforama, ou Toyota et Ford? Et, au bout du compte, qu’est-ce qui va permettre à certaines entreprises de traverser la crise avec succès et de sortir gagnantes de l’après-crise? La réponse selon Henri de Bodinat tient en un mot: l’offre. Négligée par les théoriciens de la stratégie d’entreprise, elle est pourtant la clé des échecs ou des grands succès d’aujourd’hui. Voilà pourquoi elle méritait ce travail d’analyse concret, minutieux. et passionnant! Beaucoup d’entreprises, avance Henri de Bodinat, préfèrent une stratégie de domination ou de surpromesse à une stratégie de valeur. Celles qui ont choisi la domination captent une rente de monopole ou d’oligopole et s’affranchissent du marché ; les adeptes de la surpromesse prospèrent en vendant l’illusion de l’offre à défaut de sa réalité. La stratégie de valeur de l’offre, modèle choisi par des entreprises très performantes, est la plus rentable et la plus vertueuse, mais implique une concentration absolue sur l’offre et un talent exceptionnel dans l’exécution. La crise actuelle renforce les exigences des consommateurs, mieux informés qu’avant grâce à Internet. Résultat: les stratégies de domination et de surpromesse sont fragilisées et la stratégie de valeur de l’offre devient étonnamment pertinente. Multipliant les exemples, Henri de Bodinat en explique les conditions de succès, de l’empathie sociale à l’intimité client. Dans cette seconde édition, il poursuit et approfondit la réflexion sur certains aspects de la mise en oeuvre, notamment la monétisation, qui doit faire partie intégrante de l’offre, et le marketing de l’offre, qui doit être adapté à la stratégie de valeur. Il démontre qu’une entreprise, même sans être dirigée par un Steve Jobs, peut à force de rigueur, de générosité et de créativité, s’imposer en tant que

La stratégie de l'offre


La stratégie de l’offre


$18.99


Comment le système d’exploitation Android a-t-il concurrencé l’iPhone? À quoi tient le succès français d’Orange et de Free en matière de téléphonie mobile? Qu’est-ce qui explique l’écart de performance entre Gap et H & M? Ou entre Toyota et Ford? Quelles sont les particularités des entreprises qui traversent la crise avec succès et se démarquent dans la nouvelle économie? Pour Henri de Bodinat, la réponse tient en un mot: l’offre. Négligée par les théoriciens de la stratégie d’entreprise, elle est pourtant la clé des échecs ou des grands succès d’aujourd’hui. Voilà pourquoi elle méritait ce travail d’analyse concret, minutieux et passionnant! Pour rester gagnantes, beaucoup d’entreprises préfèrent une stratégie de domination ou de surpromesse à une stratégie de valeur. Celles qui ont choisi la domination captent une rente de monopole et s’affranchissent du marché ; les adeptes de la surpromesse prospèrent en vendant l’illusion de l’offre à défaut de sa réalité. La stratégie de valeur de l’offre est le modèle le plus rentable et le plus vertueux. Choisie par les entreprises les plus performantes, elle implique une concentration de ses efforts et de ses talents sur la production d’une offre parfaitement alignée sur les besoins du marché. La crise actuelle renforce les exigences des consommateurs. Résultat: les stratégies de domination et de surpromesse sont fragilisées, alors que la stratégie de l’offre prouve sa pertinence. Cet ouvrage multiplie les exemples afin d’en expliquer les conditions de succès. Dans cette troisième édition, entièrement actualisée, l’auteur poursuit sa réflexion à partir du constat suivant: les entreprises réellement pérennes sont celles capables de naviguer entre des stratégies de continuité et de rupture, en redéfinissant leur culture, leurs valeurs et donc leur offre. Un futur grand classique Challenges Un basculement en matière de stratégies d’entreprises Les Echos

La vita da sogno di Champa il tibetano


La vita da sogno di Champa il tibetano


$6.99


La vita è semplice per Champa, un giovane tibetano. Ha un buon lavoro come autista nella sua città natale di Lhasa, e se il suo capo cinese Mei è un po’ prepotente, beh, si può capire che, lei è una seria collezionista d’arte – dopo tutto. E lo fa arrivare a guidare la sua enorme Toyota. Quando comincia a dormire con il suo capo, la vita diventa un bel po’ più complicata. Improvvisamente la vita sessuale di Champa è al di là dei suoi sogni più sfrenati. Ma poi Mei porta a casa una statua di Tara una statua che brilla con squisita bellezza femminile – e improvvisamente – la vita non è semplice per tutti, così Champa fugge per Pechino alla ricerca della propria ispirazione, rubando la Toyota e l’iPhone di Mei e lasciandola arrabbiata e in cerca di vendetta. La vita da sogno di Champa il tibetano è un allegro romanzo di strada bordo-colmo di sensualità e pericolo. L’ottimismo e l’umorismo che sottende il suo eroe è un quadro sconvolgente di razzismo e di giustizia sommaria nella moderna Pechino.

La vita da sogno di Champa il tibetano


La vita da sogno di Champa il tibetano


$7.99


La vita è semplice per Champa, un giovane tibetano. Ha un buon lavoro come autista nella sua città natale di Lhasa, e se il suo capo cinese Mei è un po’ prepotente, beh, si può capire che, lei è una seria collezionista d’arte – dopo tutto. E lo fa arrivare a guidare la sua enorme Toyota. Quando comincia a dormire con il suo capo, la vita diventa un bel po’ più complicata. Improvvisamente la vita sessuale di Champa è al di là dei suoi sogni più sfrenati. Ma poi Mei porta a casa una statua di Tara una statua che brilla con squisita bellezza femminile – e improvvisamente – la vita non è semplice per tutti, così Champa fugge per Pechino alla ricerca della propria ispirazione, rubando la Toyota e l’iPhone di Mei e lasciandola arrabbiata e in cerca di vendetta. La vita da sogno di Champa il tibetano è un allegro romanzo di strada bordo-colmo di sensualità e pericolo. L’ottimismo e l’umorismo che sottende il suo eroe è un quadro sconvolgente di razzismo e di giustizia sommaria nella moderna Pechino.

Overcomplicated


Overcomplicated


$24.98


Why did the New York Stock Exchange suspend trading without warning on July 8, 2015? Why did certain Toyota vehicles accelerate uncontrollably against the will of their drivers? Why does the programming inside our airplanes occasionally surprise its creators? After a thorough analysis by the top experts, the answers still elude us. You don’t understand the software running your car or your iPhone. But here’s a secret: neither do the geniuses at Apple or the Ph.D.’s at Toyota-not perfectly, anyway. No one, not lawyers, doctors, accountants, or policy makers, fully grasps the rules governing your tax return, your retirement account, or your hospital’s medical machinery. The same technological advances that have simplified our lives have made the systems governing our lives incomprehensible, unpredictable, and overcomplicated. In Overcomplicated, complexity scientist Samuel Arbesman offers a fresh, insightful field guide to living with complex technologies that defy human comprehension. As technology grows more complex, Arbesman argues, its behavior mimics the vagaries of the natural world more than it conforms to a mathematical model. If we are to survive and thrive in this new age, we must abandon our need for governing principles and rules and accept the chaos. By embracing and observing the freak accidents and flukes that disrupt our lives, we can gain valuable clues about how our algorithms really work. What’s more, we will become better thinkers, scientists, and innovators as a result. Lucid and energizing, this audiobook is a vital new analysis of the world heralded as “modern” for anyone who wants to live wisely.

Overcomplicated


Overcomplicated


$11.99


Why did the New York Stock Exchange suspend trading without warning on July 8, 2015? Why did certain Toyota vehicles accelerate uncontrollably against the will of their drivers? Why does the programming inside our airplanes occasionally surprise its creators? After a thorough analysis by the top experts, the answers still elude us. You don’t understand the software running your car or your iPhone. But here’s a secret: neither do the geniuses at Apple or the Ph.D.’s at Toyota-not perfectly, anyway. No one, not lawyers, doctors, accountants, or policy makers, fully grasps the rules governing your tax return, your retirement account, or your hospital’s medical machinery. The same technological advances that have simplified our lives have made the systems governing our lives incomprehensible, unpredictable, and overcomplicated. In Overcomplicated, complexity scientist Samuel Arbesman offers a fresh, insightful field guide to living with complex technologies that defy human comprehension. As technology grows more complex, Arbesman argues, its behavior mimics the vagaries of the natural world more than it conforms to a mathematical model. If we are to survive and thrive in this new age, we must abandon our need for governing principles and rules and accept the chaos. By embracing and observing the freak accidents and flukes that disrupt our lives, we can gain valuable clues about how our algorithms really work. What’s more, we will become better thinkers, scientists, and innovators as a result. Lucid and energizing, this book is a vital new analysis of the world heralded as “modern” for anyone who wants to live wisely.

Product Manager Product Success: How To Keep Your Product On Track And Make It Become A Success


Product Manager Product Success: How To Keep Your Product On Track And Make It Become A Success


$9.97


Dr. Jim Anderson explores what product managers have to do in order to make their products a success. Dr. Anderson uses real-world examples from Microsoft, Dell, and Toyota to show product managers both what works and what doesn’t work when it comes to capturing your customer’s imagination (and their wallets).What You’ll Find Inside:* FORGET THE IPHONE: WHAT CAN APPLE TEACH PRODUCT MANAGERS? HOW TO MAKE THE BEST PRODUCT MANAGEMENT DECISIONS* WHAT MEDICAL DOCTORS CAN TEACH PRODUCT MANAGERS* THE 3 SECRETS TO CREATING GOOD PRODUCT REQUIREMENTSProduct managers can get caught up in the details of their product. There always seem to be new requirements to create, product launches to schedule, and features to document. However, the secret to being a successful product manager is to realize that the job is really about having good communication skills. It’s the people that you work with both inside of your company as well as outside of your company that will determine how far you’ll go in your career. This book has been written to give you a helping hand. I want to get you to take notice of the day-to-day things that are going to play a role in determining the next step in your career. It’s not going to be your technical knowledge or your understanding of your market that is going to help you to move to the next level, but rather how others perceive you. Contained in this book are the tips and tricks that you are going to need in order to take control of your product manager career. As you read each chapter, take a moment to think about how you can start to use the information in your job immediately. I think that you are going to be both surprised and pleased with just how much this information is going to help you take your product manager career to the next level!

Summary: In Pursuit of Elegance - Matthew E. Way


Summary: In Pursuit of Elegance – Matthew E. Way


$7.99


This work offers a summary of the book “IN PURSUIT OF ELEGANCE: Why the Best Ideas Have Something Missing” by Matthew E. May. Every business is in search of a product or concept that is elegant, that customers love so much that they recommend it to all their friends. Matthew E.May explains that there are four key elements to elegance: Symmetry, Seduction, Subtraction and Sustainable. Symmetry, for example, means that a product can be used in all conditions and circumstances. Symmetry also gives individuals the space to make their own decisions, rather than have them imposed. For example, when GM went into partnership with Toyota, productivity was increased by reducing job descriptions, and instilling two ideals: respect for others and increasing productivity. Everyone was responsible for both goals; productivity rose to record highs. May goes through each of the four elements, explaining the principles behind them and giving extensive case study analysis. Seduction, for example, hinges on giving people just enough information to pique curiosity, and create hype for your. The iPhone is a prime example – the Apple marketing campaign was kickstarted on one media conference. May believes that elegance can produce the perfect balance of maximum profitability through minimum effort: a goal every business would want to achieve.
Be Sociable, Share!