Iphone Ice Cream Case 4


Switcheasy MELT Caramel iPhone 4 / 4s REVIEW | Ice Cream-like Case


Meatball Sundae


Meatball Sundae


$12.99


Gotta get me some of that New Marketing. Bring me blogs, e-mail, YouTube videos, MySpace pages, Google AdWords. I don’t care, as long as it’s shiny and new. Wait. According to bestselling author Seth Godin, all these tactics are like the toppings at an ice cream parlor. If you start with ice cream, adding cherries and hot fudge and whipped cream will make it taste great. But if you start with a bowl of meatballs, yuck! As traditional marketing fades away, the new tools seem irresistible. But they don’t work as well for boring brands (meatballs) that might still be profitable but don’t attract word of mouth, such as Cheerios, Ford trucks, Barbie dolls, or Budweiser. When Anheuser-Busch spends $40 million on an online network called BudTV, that’s a meatball sundae. It leads to no new Bud drinkers, just a bad case of indigestion. Meatball Sundae is the definitive guide to the fourteen trends no marketer can afford to ignore. It explains what to do about the increasing power of stories, not facts; about shorter and shorter attention spans; and about the new math that says five thousand people who want to hear your message are more valuable than five million who don’t. The winners aren’t just annoying start-ups run by three teenagers who never had a real job. You’ll also meet older companies that have adapted brilliantly, such as Blendtec, a thirty-year-old blender maker. It now produces Will It Blend? videos that demolish golf balls, coke cans, iPhones, and much more. For a few hundred dollars, Blendtec reached more than ten million eager viewers on YouTube. Godin doesn’t pretend that it’s easy to get your products, marketing messages, and internal systems in sync. But he’ll convince you that it’s worth the effort. From the Hardcover edition.

Theodore Gray's Completely Mad Science


Theodore Gray’s Completely Mad Science


$13.99


The ultimate Theodore Gray collection, Theodore Gray’s Completely Mad Science collects every one of Gray’s dramatic, visually spectacular, and enlightening scientific experiments into one complete volume. Bestselling author Theodore Gray has spent more than a decade dreaming up, executing, photographing, and writing about extreme scientific experiments, which he then published between 2009 and 2014 in his monthly Popular Science column “Gray Matter.” Previously published in book form by Black Dog in two separate volumes (Mad Science and Mad Science 2), these experiments, plus an additional 5, are available now in one complete book. Completely Mad Science is 432 pages of dazzling chemical demonstrations, illustrated in spectacular full-color photographs. Experiments include: Casting a model fish out of mercury (demonstrating how this element behaves very differently depending upon temperature); the famous Flaming Bacon Lance that can cut through steel (demonstrating the amount of energy contained in fatty foods like bacon); creating nylon thread out of pure liquid by combining molecules of hexamethylenediamine and sebacoyl chloride; making homemade ice cream using a fire extinguisher and a pillow case; powering your iPhone using 150 pennies and an apple, and many, many more. Theodore Gray is the author of The Elements: A Visual Exploration of Every Known Atom in the Universe; Molecules: The Elements and the Architecture of Everything; Theo Gray’s Mad Science: Experiments You Can Do at Home, But Probably Shouldn’t; and Mad Science 2: Experiments You Can Do at Home, but Still Probably Shouldn’t. He lives in Urbana, Illinois.
Be Sociable, Share!